Prototaip Aplikasi Realiti Maya Panorama UNISEL Sebagai Alat Bantu Pemasaran

Abstract

Virtual environments are a way for humans to imagine, manipulate and interact with computers or smartphones. In other words, the user can feel his presence in an artificial environment. Currently, virtual reality (VR) environments used for a variety of purposes such as creating virtual tours of museums, monuments, cities or places to visit that reflect events in a 360-degree view of the environment. The main challenge in the development of this virtual environment is to bring visitors into the delivery of information situations as if they were in a real-world environment. With the growing number of competitions between IPTS and UAs increasing, various efforts and ways to increase the number of students. Thus, the objective of this study is to provide an overview of the UNISEL Bestari Jaya Campus in a real-world setting, disseminate information about the facilities available at UNISEL through virtual reality technology and develop a UNISEL panorama mobile app in virtual reality as UNISEL marketing aids. Research methods used in this study are using the ADDIE Model for software development, which consists of phases of Analysis, Design, Development, Implementation, and Evaluation. Result of this research project will be able to develop a mobile marketing application that will help to visualize the real UNISEL environment with more easily and clearly.  Also to show the public in virtual realities such as campus conditions, facilities provided and as a platform to promote UNISEL economy as an educational destination for the future especially at the UNISEL Bestari Jaya Campus.